THE PROCEDURE
1. the steps
Every year in August, the Berne Declaration and Greenpeace Switzerland send out a worldwide call for the nomination of corporations with a dismal record in terms of social/environmental responsibility. After a careful assessment of each proposal candidates are submitted to an in-house jury of experts. The experts select the three most deplorable cases in each category. In Mid-October we contact the people who nominated the shortlisted candidates and jointly compile a detailed dossier of their candidate. In Mid-November, based on these dossiers, the jury selects the winners. On January 27, 2010, the opening day of the WEF, the winners will be presented their shameful awards in a grand ceremony in Davos amid speeches and attending celebrities.
At an international press conference in Mid-January 2010 the nine shortlisted cases will be presented to the media and published on this website. The people/organizations who nominated the winner in each category will attend the Public Eye Awards ceremony in Davos as guests and guest presenters.
2. the criteria
The most important criteria in evaluating a nomination are the following:
- The cogency and substance of the allegations and the credibility of the nominating organization/person
- Scope, relevance, and topicality of the alleged bad practices
- Media attractiveness in terms of surprise element, celebrity factor, potential for scandal, geographical proximity.
3. the jury
the six member expert jury includes three people each from GP and BD. The jury meets twice – once to create the shortlist and a second time to pick the winners.