CNNMoney: NGO hopes to set Swiss business practices abroad straight

Andreas Missbach, Public Eye's Joint Managing, on CNN Money.

For the past 50 years, Public Eye has monitored the business practices of Swiss companies abroad. The Responsible Business Initiative in 2020 could be a game changer, and the NGO’s Andreas Missbach says the fight will be between big campaign money and grassroots activists. "There will be a lot of campaign money against the initiative. But on the other side we have people. We have a lot of people we can mobilize. So this is really a fight between a bottom-up people thing and a top-down money thing."

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